- See, feel, touch, and ride your product before you buy it

- Compare and contrast styles and models

- Receive timely and expert product advice

- Get assembly from experienced and knowledgeable staff

- Have a local service center for tunes and repairs

- Get upgrades and options installed

- Avoid confusing assembly instructions

- Access local knowledge on licensing and routes

- Receive accurate industry information

- Eliminate shipping, receiving, and boxing nightmares

- Receive personal support vs. online chat and email

- Avoid Internet hazards - scams and misinformation